Are you an owner of a small business? Have you spent lots of money on small business website design? Still no leads? This can be really very frustrating. In this blog we are going to discuss how to generate new business leads to your small business website.
- Target a specific audience: Be prudent in choosing a specific audience. Choose a targeted audience and talk to them in a language that they can understand. Find out their specific requirements and offer services according to what they want. For example, if you run a fashion boutique, collect a database of the residents in that locality, talk to them, find out their requirements, talk about the specials that you offer and lure them. Make them visit your website and fill up a request quote.
- Create an attractive user friendly website: A website is actually a mirror that reflects what you do. Create a website that is easily navigable, enhance the website using different plug-ins, and introduce vibrant designs and relevant contents to make your website noteworthy. This will definitely bring more leads to your business.
- Add suitable content: Content of a website plays a major role in bringing leads. Fill the website with keyword rich contents. This will enable your website to get high internet presence.
- Integrate your site with social media websites: This is of course the most important strategy. Post social media icons on the website and integrate your website with websites like Facebook, Twitter, and Google+ etc. Add Twitters and Facebook posts and give links of your blog. This will bring more visitors to your website and your attractive website and relevant contents will do the job of converting these visits to leads.
- Capture Emails and send email blast: Have a form on your website to capture all the emails of the visitors who visit the site. Then send an ‘email blast’ to these visitors explaining the services that you offer, the specials and discounts that you give. This will again bring more leads.
Follow these simple strategies and make your Small Business Website work for you.